Master Cluck, unlike the other super chickens, is not used directly on the game board. Instead he multiplies game points earned when you make chicken lines by the factor shown on his chalk board. By default the game starts with x1 factor. A x2 factor can be used at start if you select the Super Starter before the game. The maximum factor that can be earned is x15.

During the course of the game you can earn multipliers whenever you make a chicken line containing a chicken carrying a chalkboard. Earning new multipliers is hard work and a bit tricky, so to learn more see Score Multipliers.